Word count in analyzing responses

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Our organization has about 50 writers of our emails.  They have all different styles.  Some basically write a blog post with no call to action, some only include a link to a youtube video with a small introductory text.  In analyzing our responses, I'd like to be able to compare these factors: Word count, number of links, number of images.  Is that possible?
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Posted 2 years ago

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Zach Sharpe, Employee

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Good Afternoon!

There are currently no tools that track creation details or writing details by user. I can certainly see how this can be a huge benefit, especially with a large group of writers! The closest tool we have in place is going to be the compare mailings feature. 

- Navigate to the response tab of your Emma account
- From here select "compare mailings" in the top right of this screen.
- This page will allow you to select multiple mailings to compare against each other. Click response in particular will allow you to see how many links were involved in each  mailing select as well as how they performed with your recipients.

Currently our response reporting is heavily based on the performance of each mailing as a piece of marketing itself. I can see, with the more hands involved, honing in on your best writing techniques becoming a huge benefit! I will pass this suggestion along to our developers for future consideration as a feature request.